Often the biggest challenge my clients face is figuring out what to say in their thought leadership content. Lucky for them, I’m an idea miner who will dig, dredge, and excavate possible topics until we hit gold.
After we discuss the topics, products, and services you would like to build your business on, we survey what has been published in the space in general and by your competitors in particular and assess quality. We will report on findings and include recommendations for topics and/or angles for your consideration.
BOOK CONSULTING AND WRITING
We provide brainstorming and developmental outlines for business authors and book writing services. My 10-page book outlines produce a 50 percent close rate for my book-marketing client. The CEOs I work with tell my client that I am very good at getting would-be authors to talk and think about their books in ways they probably hadn’t before.
- Articles for submission to newspapers, business journals, and trade publications
- Blog posts
- Case studies / Business success stories
- Research reports
- Seminar and webinar presentations
- White papers
- Interviewing in-house subject matter experts to mine insights for content development; interviewing clients for case study development
- Topic research
- Content development
- Original writing
- Copy editing / line editing
- Content placement
Please contact us to discuss your thought leadership content needs or to explore writing a book.